OUR SERVICES

General Overview*

1. Market Assessment

We’ll start with a comprehensive discovery process that helps us qualify the risks and opportunities under considerable. This can include a deep-dive analysis into competing alternatives, existing target markets or emerging opportunities. Given your specific objectives, we then present recommendations on how to proceed.

2. Segmentation Strategy

Following adequate research, we can identify and articulate issues to address and growth opportunities to pursue by key segment. We’ll help define an actionable segmentation strategy that supports business objectives and aligns resources.

3. Use-Case Scenarios

Use-cases are a critical element in the formation of sales, marketing and operational plans. We will develop robust scenarios that clearly articulate how your organization must engage with new and existing clients to grow your business and maintain happy customers.

4. Value Proposition Alignment

The Value Proposition is the heart of the business process. It drives what experience of value must be delivered to targeted segments, relative to available alternatives. This includes all aspects of the value delivery chain, as well as external partners and influencers. ACG helps to ensure your value proposition is clearly defined and coordinated across the company ecosystem so resources are harmonized and focused.

5. Go-to-Market Planning

Avenir’s consultants have helped a wide variety of companies with go-to-market plans that have achieved amazing results. Each situation and plan is unique, and must build off previous stages of research, strategy and planning. We can help with any phase of GTM planning, deployment, feedback and ongoing optimization.

6. Marketing and Content

Content is a critical element of marketing but for many organizations is left as an afterthought, so we take extra care to ensure that this lifeblood of effective engagement and relationship building is clearly integrated into marketing strategies and plans. When we put the effort into the previous steps articulated above, marketing and content strategies quickly fall in place.

*These and other services can be structured and deployed to meet your specific goals, timeline and budget.

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Content Marketing

One thing is clear, it is your content that reaches out through the ether of the internet, hooks the interest of readers, captures the attention of viewers and leads prospects to your virtual doorstep. Content fuels that process, so must be prioritized and aligned.

Driving an ongoing conversation with meaningful content is a critical sales-driver, but companies often lack the process, expertise, and resources to effectively create and publish the stories, related data, critical insights, and related activities that can be sourced within the organization.

ACG helps you update your content strategy, create and organize targeted content, publish it, then promote it. This lets you maintain a flow of content that can be utilized across sales & marketing channels to drive awareness, engagement, and conversion.

ACG’s 5-Step Cycle provides a framework for setting priorities, defining plans and establishing a repeatable, operational capability.

Partner with ACG to outsource the aspects of content production that make sense for your organization.

The outcome: a content funnel that informs and attracts targeted customers in order to increase your installed base and grow your revenue potential.